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Archive for March, 2008

Creative Headlines Are Hard To Think Up

Tuesday, March 25th, 2008

Construction Update …

Drywall is up, tape and mud finished. Painting soon. The floor in the tasting room is going to be an acid wash/varnish to look like aged leather. Diana is working with a friend of hers who does faux painting and is designing something nice for the walls in a sophisticated faux-painting scheme to match the floor. Tile in the bathroom is a dark, mottled stone look. The grates for the floor drain are in, and we’re setting the sand/oil trap on Wednesday, pouring final concrete on Thursday. We’re putting in a big stainless steel sink and I’m revamping the lab area. It’s gonna be great to have this finished and working in the winery will be so much easier. Speaking of…

Wine Update …

First racking of the ‘07 reds is almost finished. We’re behind on this, Steve over at Vino Con Brio is finishing up second racking on their stuff. The ’07s are off to a good start and my earlier pessimism is dissipating. Chris reminded me the other day that I’m always pessimistic about the new wines this time of year …

As noted in earlier blogging we ordered way too many barrels this past fall - there are several still sitting empty and unused. I don’t feel so bad about it now though. The 2008 price list from Seguin Moreau just arrived and hoo, boy… as I expected prices on American barrels are up about 10% - Frenchy barrels range from $925 to $1,170 at today’s exchange rate. Those six empty Francois Ferre barrels that we didn’t use but paid for are looking like a bargain!

Wine Availability Update ….

For months Chris and Diana have been talking with several wine brokering companies to represent m2 in California. We’ve been cautious about hiring/using their services/paying someone to sell our wine for us; we’re new and small and don’t have THAT much wine to get into broad distribution but do need to get more m2 in the hands of the people who want it. Now, however, a wine brokerage firm in Napa named 5 & I Wine will be representing m2 across most of California, from Bakersfield to the Oregon border, San Francisco to Reno.

Up until now C & D (Chris and Diana) have been primarily responsible for most of our outside accounts - meaning restaurants and retailers who carry our wines. I’m great at cold-calling on places and introducing them to m2, but am lousy at the follow-up required (read that as closing the sale.) Chris is good at networking and he knows a lot of people in the retail wine business. Diana’s really good at it the follow-up thing- but it takes time and time is something we’re always short of.

Short version of a long thought process here … we’re excited that 5 & I Wine is representing us. Look for m2 soon at your favorite wine shop, and if you don’t find it there, tell them to call 5 & I Wine.

Event Update…

May 18 is the date for our release party and fourth anniversary of the creation of m2. Capitol Cellars in Roseville is hosting a release party for m2 at their shop on May 31.

Ho Boy…. what a time it was.

Friday, March 21st, 2008

I hate construction. Last post, you’ll note I was excited. Now I’m disgusted. Everything construction-wise is going really well, but I am way past ready for it to be over.

The concrete for the trench drain was poured yesterday, we’ll be able to drive on it Saturday. We’ve passed inspections on plumbing, electrical, framing, insulation, and a very up-close flea check…. Ok, I got no idea what that means…….

 The worker guys are finishing up the drywall installation even as I type and if everything goes well we’ll be DONE next week. The fancy frenchy-style door between tasting room and winery is six weeks away, but who gives a fooey at this point, the rest is almost done.

We’re doing a fancy aged-leather acid wash floor finish in the tasting room and some really nice tile in the bathroom. One of these days we’ll be building a permanent tasting bar to replace the wine barrels and boards system we’ve used until now.

On the wine side… I took a case and a half of Zinfandel up to the Lodi Wine Country Visitor Center on Wednesday. They sold out of it in less than 24 hours and I delivered three more cases today. The ‘06 Soucie Zin isn’t officially released yet at the winery, but the austute reader can purchase said wine at the visitor center, or at the winery if you ask nicely. This Zin is probably the most eagerly awaited wine in the short, yet fabulous, history of m2. I think it’s better than the ‘04, but others disagree. I like the ‘06 over the ‘04 because the aforementioned Zin is lower in alcohol, yet as rich and fruity as the ‘04. Others disagree, primarily due to their love of ethanol and jam.

We’re shipping our first Cellar Dweller wine club shipment in almost a year next week. It will include the ‘06 Trio and Petite Sirah. The ‘06 Trio is the wine I was trying to make when we started this whole thing back in 1999. I think the Trio is all that it should be and all that I wanted it to be back in ‘99… just took us seven years to get it done.

Come see the new stuff at m2 and put your signature on the big white wall in the new half of the winery……!!!!

Has Spring Sprung?

Tuesday, March 11th, 2008

Ok, awful headline….

Spring seems to have arrived in NoCal. Not much is happening in the vineyards yet in terms of bud swelling or bud break, but the sap is rising in the vines and everyone who hasn’t pruned yet is scrambling to do so. We’re a little more than six months away from harvest time; it’s time to think about our fall plans. And it’s time to rack the ‘07 wines, test chemistry and SO2 levels, and get everything squared away in the cellar. I know that malolactic fermentation has completed in some wines, but not in others. The warmer days has accelerated MLF, you can hear the light fizz of carbon dioxide being released when you listen to the barrels. 

We’ve finally been able to expand our winery, doubling our square footage from 1,800 to 3,600. The existing winery space will be used for barrel storage, finished case good storage and tasting room only. The new half of the winery is dedicated to storage of equipment for now, and we’ll be using both sides for winemaking in the fall. 

As I mentioned earlier we’ve finally started construction of our final winery improvements - drainage, tasting room, and bathroom. This final phase is long overdue and when finished will make working in the winery much easier, especially the drainage. The place is a disgusting mess right now though, concrete dust all over, giant holes in the floor, noise and hammering all the time. BUT once work is done I’ll be able to take a hose to the entire place and wash down everything and watch the water flow into the floor drains!

Mike Dunne, wine writer for The Sacramento Bee newspaper wrote a very nice article about m2 in the January 23, 2008 edition of the newspaper. Here’s the link to the article. Check it out.

More post-bottling fallout

Sunday, March 9th, 2008

Upon reflection one week after the event, I’d have to admit that bottling day actually went very well. The first case of wine was off the bottling line at 7:26 a.m. and we finished up about 3:30 p.m. We bottled about 1900 cases, including about 250 for a custom crush client. We had three bottle changes and 11 different wines, again including aforementioned client. I got to yell at a couple of people too.

That was Saturday, March 1. On the following Monday we started construction on the last phase of our winery improvements - bathroom, ‘formal’ tasting room, additional plumbing, electrical and drainage. We’ve been putting this off for as long as we could due to the expense and mess but couldn’t postpone any longer. The winery is now a freakin’ mess. There is a 6′ x 7′ x 7′ pit in the middle of the floor, future home of a sand/oil trap and other cuts in the concrete for the floor drain system and the bathroom plumbing. A big freakin’ mess and I cannot wait to get this over with.

We are finalizing a deal to export almost 100 cases of wine to Brazil and are essentially sold out of 2005 Duality and Trio.

We’ll be releasing the 2006 wines in May. Come see us and maybe get a sneak-peek at the ‘06 wines.